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Market Analyst- Owerri,Nigeria – July 2020

Market Analyst- Owerri – Proten International is looking to recruit the below position for a client, a non- governmental organization.

Job Responsibilities
• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, the website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support promotional projects (automation software, social
media scheduling etc)
• Perform valid and reliable market research SWOT analysis
• Utilize online market research and catalog findings to databases
• Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)
• Interpret data, formulate reports and make recommendations
• Gather and analyze statistical data using modern and traditional methods to collect it
• Remain fully informed on market trends, other parties researches and implement best practices
• Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements
• Minimum of 3 years work experience as a Marketing Analyst
• Expertise in Google Analytics
• Must have qualitative and quantitative research experience
• In-depth understanding of SEM campaign strategies and SEO practices
• Skilled in market research
• Experience with PPC campaigns
• Strong knowledge in providing an insight to markets
• Good knowledge of MS Excel
• Analytical abilities
• Good in Sales
• Strong in Financial Analysis
• Have good knowledge on Investment planning
• BSc in Marketing or relevant field

Skills
• Ability to Design Product
• Ability to Design Project
• Data Visualization
• Must have reporting skills and ability to create and produce a case study
• Ability to research the market
• Must have qualitative and quantitative research experience

Educational Background:
• Must be a graduate from a reputable University
• Must have a Bachelor’s Degree from Economics, Statistics, Mathematics, Econometrics, Numerical and Data
related courses

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